Crisp. Cold. Gone.

Client: Busch Beer (Concept Work)

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Role: Designer, Illustrator, Art Director

The Goal: 

Develop a extension the "Crisp, Cold, Buschhhh" campaign for Busch's NASCAR sponsorship.

The Project:

This year, Busch is proudly sponsoring the #4 car that Kevin Harvick drives. To highlight this we created an in stadium activation where fans could watch the heat and intensity of the pit-stop, from any angle, on the wall right in front of them.

PRINT/AR ACTIVATION

EXPERIENTIAL / EVENT