Crisp. Cold. Gone.
Client: Busch Beer (Concept Work)
Role: Designer, Illustrator, Art Director
Develop a extension the "Crisp, Cold, Buschhhh" campaign for Busch's NASCAR sponsorship.
This year, Busch is proudly sponsoring the #4 car that Kevin Harvick drives. To highlight this we created an in stadium activation where fans could watch the heat and intensity of the pit-stop, from any angle, on the wall right in front of them.
EXPERIENTIAL / EVENT