Crisp, Cold, Gone.

This year, Busch is proudly sponsoring the #4 car that Kevin Harvick drives. To highlight this I created a concept for an in stadium activation where fans could watch the heat and intensity of the pit-stop, from any angle, on the wall right in front of them.

Designer/Illustrator John Hatheway

 

Creative Director Jeff Vinick

MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

I designed the world and our production partner at Standard Transmission created the physical model for the project. 

MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

I designed the world and our production partner at Standard Transmission created the physical model for the project. 

MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

I designed the world and our production partner at Standard Transmission created the physical model for the project. 

MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

I designed the world and our production partner at Standard Transmission created the physical model for the project.