The Giant Roadtrip

Client: Green Giant

Role: Integrated Producer, Junior Art Director

The Goal: 

Create an engaging social campaign to help tease the Giant's new life-like appearance.

The Project:

To bring back the Green Giant, we teased his new appearance by creating an Instagram campaign where the Giant visited various U.S. landmarks and Giant roadside attractions on his trip around the country. To give our followers a unique perspective on the locations we visited, the team shot the campaign from two different angles. The first, from the Giant's perspective and the other from his sidekick's Sprout's view. Drone's were used to capture all the Giant level shots. In addition to add the Giant's virtual presence we created snap filters that were geo-fenced to each location we traveled to on the road-trip.

For this campaign, I contributed as the Producer, Junior Art Director and Photographer for the ground level shots. View the whole campaign here: https://www.instagram.com/greengiant/

SOCIAL CONTENT