Great Machine  Brand Identity

Great Machine is a boutique production studio within Deutsch NY, specializing in film, editing, animation, and sound design. For the studio’s new identity, I wanted to create a visual system that captured the idea of a creative machine—one powered by the collaboration of different disciplines coming together.

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I designed the logo around a power icon, fusing the “G” and “M” into a symbol that feels both mechanical and creative. In the brand ID spot, the logo becomes the starting point of the story—the power switch is activated and the machine comes to life, revealing the different parts of the production process working together.