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Great Machine  Brand Identity

Great Machine is a boutique production studio under the umbrella of the creative agency, Deutsch NY. I created their new logo & brand identity to offer an abstracted vision of this "machine" and the different sectors of the production pipeline that GM specializes in - film, edit, animation & sound design. The logo is modeled after a power icon consisting the fused G & M. As the power switch is pressed, the actual machine comes to life in the Brand ID spot.

Post Producer

Sound Design

Animation Director

Zack Herpy

Marc Healy

John Hatheway

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