MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

I designed the world and our production partner at Standard Transmission created the physical model for the project. 

MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

I designed the world and our production partner at Standard Transmission created the physical model for the project. 

MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

I designed the world and our production partner at Standard Transmission created the physical model for the project. 

MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

I designed the world and our production partner at Standard Transmission created the physical model for the project. 

Green Giant

The Green Giant had been gone for a long time, so when our team at Deutsch was tasked with bringing him back, we know there was only one way to do it: By taking the iconic Giant on a one of kind road trip. We teased his new appearance, by creating an Instagram campaign where the Giant visited various U.S. landmarks and GIANT roadside attractions a trip around the country. To give our followers a unique perspective on the locations we visited, the team shot the campaign from two different angles. The first, from the Giant's perspective and the other from his sidekick's Sprout's view.

For this campaign I played multiple roles in bringing it to life. I concepted and art directed the campaign under Katrina Mustakas and served as the photographer during our travels. In addition, I produced the project, managing our 3D team at Assembly in New Zealand.

Senior AD/CW Katrina Mustakas, Mindy Hoblack

Junior Art Director/Photographer John Hatheway

Producer John Hatheway