MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

​

I designed the world and our production partner at Standard Transmission created the physical model for the project. 

MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

​

I designed the world and our production partner at Standard Transmission created the physical model for the project. 

MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

​

I designed the world and our production partner at Standard Transmission created the physical model for the project. 

MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

​

I designed the world and our production partner at Standard Transmission created the physical model for the project. 

Green Giant

The Green Giant had been gone for a long time, so when our team at Deutsch was tasked with bringing him back, we know there was only one way to do it: By taking the iconic Giant on a one of kind road trip. We teased his new appearance, by creating an Instagram campaign where the Giant visited various U.S. landmarks and GIANT roadside attractions a trip around the country. To give our followers a unique perspective on the locations we visited, the team shot the campaign from two different angles. The first, from the Giant's perspective and the other from his sidekick's Sprout's view.

​

For this campaign I played multiple roles in bringing it to life. I concepted and art directed the campaign under Katrina Mustakas and served as the photographer during our travels. In addition, I produced the project, managing our 3D team at Assembly in New Zealand.

Senior AD/CW Katrina Mustakas, Mindy Hoblack

​

Junior Art Director/Photographer John Hatheway

​

Producer John Hatheway