Create a microsite to help educate people about the dangers of the water in South East Asia and drive donations.
Client: Water is Life
Role: Digital Producer
We created a microsite to help show the world what wasn't visible - the hidden dangers lurking in the water of South East Asia. Metal, Chemical, Trash and Bacteria were all visualized as monsters to convey the threat they posed. The user takes a journey from full bleed, live action video, down into the illustrated underwater environment. Here they learn more about each specific monster and then find the solution to beating the monsters - the life straw. Each section educates and calls for donation, outlining specifically how their money will help combat the problem.
This site won site of the day at:
FWA, Awwwards and CSS Design
It can be viewed live here: