McDonalds   Grimace's Birthday

For Grimace's birthday, we wanted to create a campaign that captured the playful energy of the character and turned the celebration into something bigger. 

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I helped bring that world to life across the campaign, creating the teaser, producing the 3D animation and compositing for the broadcast spot, and developing social content and campaign assets for use across brand channels. The goal was to create a flexible visual system that kept the celebration feeling consistent wherever fans encountered it.