PNC Bank  Wealth Management

PNC Bank created an app for their Wealth Management branch designed to help users better understand their investing style and provide personalized guidance along the way. To bring each investor profile to life, the experience used artwork from 3D illustrator Maxim Shkret, transforming different investor types into symbolic animal characters—lions as protectors, horses as explorers, owls as scholars, and more.

​

I helped extend that visual world through animation, bringing Maxim’s intricate animal designs to life for social content and creating a campaign film that introduced users to the personalities behind each investor type.