PNC Bank created an app for their Wealth Management branch that showed users what kind of investor they are and provided subsequent guidance and strategies. The app, uses artwork from 3d-Illustrator Maxim Shkret to depict what kinda of investors they are. Lion's are protectors, horse's are explorers, owl's are scholars and so on. I animated Maxim's animals for social posts and created a film for the campaign.
Agency Producer: Gabriel Tucker
Post Producer: Zack Herpy
Creative Director: Joanne Scanello
3D Illustration: Max Shkret
Animation Lead: John Hatheway