MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

I designed the world and our production partner at Standard Transmission created the physical model for the project. 

MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

I designed the world and our production partner at Standard Transmission created the physical model for the project. 

MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

I designed the world and our production partner at Standard Transmission created the physical model for the project. 

MindSphere is the open, cloud-based IoT operating system from Siemens that lets you connect your machines and physical infrastructure to the digital world. To show this connection, we built a working model world and captured it's live data. The world, live data and relevant code were displayed in real-time on the campaigns website, so developers could truly get a test drive of the platform.

I designed the world and our production partner at Standard Transmission created the physical model for the project. 

#MyNextStep

For the My Next Step campaign, we focused in on the one action that has defined social progress - the footstep. In one's financial life, it's similarly a series of steps that needs to be taken to achieve a goal. This campaign was created to show PNC's action oriented commitment to helping the LGBTQ community accomplish these goals.

The #MyNextStep march is a first of its kind. At arrival, all 1000 participants receive a FitBit and directions to sync it with our app. For each footstep taken in the march, PNC donates 50 cents. This allows each person marching to directly raise money for the Human Rights Campaign, an advocacy group that has been in the fight for LGBT rights since 1980. The app features a simple UI that allowed the participants to track their progress in real time, and then share out their accomplishment on social channels. 

Art Director John Hatheway

 

Creative Director Joanne Scannello