Reebok

Nano X1

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The Nano was one of Reebok's most iconic fitness shoes. The brand decided to re-launch the shoe in 2021, as "The Official Shoe of Fitness". I designed, directed & animated the teaser & tech spots for the X1 campaign. In these films we tease the shape of the shoe and then offer a visualization for the ideation of the shoe - from sketch to reality.

Agency Producer: Halley Mangano & Gabriel Tucker

Post Producer: Zack Herpy

Creative Director: Pete Johnson

Creative: Krish Karunanidhi

Creative: Lyla Abi-Saab

Animation Lead: John Hatheway