The Nano was one of Reebok's most iconic fitness shoes. The brand decided to re-launch the shoe in 2021, as "The Official Shoe of Fitness". I designed, directed & animated the teaser & tech spots for the X1 campaign. In these films we tease the shape of the shoe and then offer a visualization for the ideation of the shoe - from sketch to reality.
Agency Producer: Halley Mangano & Gabriel Tucker
Post Producer: Zack Herpy
Creative Director: Pete Johnson
Creative: Krish Karunanidhi
Creative: Lyla Abi-Saab
Animation Lead: John Hatheway