Reebok  Nano X1

The Nano is one of Reebok’s most iconic training shoes—a true cross-training workhorse built for versatility and performance. For the X1 campaign, I designed, directed, and animated both the teaser and tech spots, creating two different visual approaches to showcase the shoe’s innovation and energy.

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The teaser was built around the rhythm of a deep breath in the middle of an intense workout. As the athlete inhales, the surrounding equipment pulls together to form the shape of the X1, before bursting outward on the exhale. For the tech spot, I created a visual journey through the design process, taking the shoe from early sketches to the final product through a series of dynamic transitions and transformations.