Reebok  Zig Energy

The Zig was Reebok’s flagship footwear launch, and they wanted to create a campaign that captured the bold design and kinetic energy of the shoe. Using illustrations from Mad Dog Jones alongside Reebok’s Zig effect, I helped create a spot that blended the graphic world of the brand with live action performance.

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I brought the concept to life through a mix of 3D animation, compositing, and motion design—integrating the 3D Zig shoe and vector illustrations into the footage to amplify the impact of every jump and stomp. The result was a dynamic visual language that made the product feel as bold and energetic as the athletes wearing it.