Siemens  Brand Identity

As Siemens evolved into three focused companies across Health, Technology, and Energy, the brand needed a visual system that could bring these different worlds together while still feeling connected to the larger Siemens identity.

​

I illustrated and animated a new mnemonic for the campaign end cards, using match cuts built around the Siemens “S” to transition between visualizations of each sector. The animation moves through three distinct worlds before bringing them together to form the new corporate logo—creating a simple, memorable way to represent innovation across the organization.