Siemens Brand Identity
The Siemens corporation was dividing into 3 companies within its own brand and needed a new brand identity and logo animation to play off this. The new companies focused on innovation in the Health, Tech & Energy fields. I illustrated & animated the mnemonic for the end cards of all the new campaign content. Through match cuts around the Siemens 'S', we offer different visualizations for each sector of the work. The mnemonic concludes with three worlds being wrapped together and forming the corporation's logo.