The Road Less Traveled
Client: Magic Mountain
Role: Designer, Illustrator, Art Director
Develop a print ad that positioned Magic Mountain as laid back, retro alternative to the corporatized ski industry in Vermont.
Using the mountain's tagline, "Take the Road Less Traveled" and the mountain's old orange and blue color scheme, I created a winter landscape depicting two pine trees on a rock outcropping that frame up an empty road which guides the viewers away up to Magic's legendary terrain against the horizon.