The Road Less Traveled

Client: Magic Mountain


Role: Designer, Illustrator, Art Director

The Goal: 

Develop a print ad that positioned Magic Mountain as laid back, retro alternative to the corporatized ski industry in Vermont.

The Execution:

Using the mountain's tagline, "Take the Road Less Traveled" and the mountain's old orange and blue color scheme, I created a winter landscape depicting two pine trees on a rock outcropping that frame up an empty road which guides the viewers away up to Magic's legendary terrain against the horizon.